Privacy Policy

Version: 1 October 2026

We respect your privacy and are committed to protecting it through our compliance with this privacy policy (“Policy”). This Policy describes the types of information we may collect from you or that you may provide (“Personal Information”) on the getchoice.app and learn.getchoice.app websites (“Website” or “Service”) and any of its related products and services (collectively, “Services”), and our practices for collecting, using, maintaining, protecting, and disclosing that Personal Information. It also describes the choices available to you regarding our use of your Personal Information and how you can access and update it.

This Policy explains how DEVLAUNCH LTD. (doing business as Choice) handles your Personal Information. DEVLAUNCH LTD. is registered in England and Wales under company number 16886925. Its registered office is 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ. It is a privacy notice, not blanket consent to processing. Independent providers have their own privacy notices.

We value your privacy and your rights as a data subject and have therefore appointed Prighter Group with its local partners as our privacy representative under Article 27 of the EU GDPR and your point of contact for the European Union (EU). Prighter gives you an easy way to exercise your privacy-related rights (for example, requests to access or erase personal data). If you want to contact us via our representative, Prighter, or make use of your data subject rights, please visit app.prighter.com/portal/13081162942. You can also contact us directly at support@getchoice.app.

Automatic collection of information

When you open the Website, our servers automatically record information that your browser sends. This data may include information such as your device’s IP address, browser type, and version, operating system type and version, language preferences or the webpage you were visiting before you came to the Website and Services, pages of the Website and Services that you visit, the time spent on those pages, information you search for on the Website, access times and dates, and other statistics.

We may also derive your approximate location (country and city) and time zone from this information, and record basic device details such as screen size and audio support so lessons work on your device. Automatically collected information helps prevent abuse, maintain reliability and understand use of the Services. First-party usage and performance events may be associated with your account.

Collection of personal information

You can access and use the Website and Services without telling us who you are or revealing any information by which someone could identify you as a specific, identifiable individual. If, however, you wish to use some of the features offered on the Website, you may be asked to provide certain Personal Information (for example, your name and email address).

We receive and store any information you knowingly provide to us when you create an account, take lessons, contact support or complete forms on the Website. When required, this information may include the following:

Account details, such as name, account identifier, email and optional avatar. Choice uses email codes or optional Google sign-in rather than a Choice password.
Learning preferences, level, goals, interests, progress and vocabulary.
Recordings of your speech, transcripts, messages, generated tutor audio, feedback, history and context saved to personalise lessons and show your progress.
Support messages and, when purchases are available, payment references, subscription status, refunds and disputes.

Information comes from you, your use of Choice, and Google or our payment provider when you choose those features. We do not obtain unrelated social-media browsing histories to operate Choice.

You can choose not to provide us with your Personal Information, but then you may not be able to take advantage of some of the features on the Website. Users who are uncertain about what information is mandatory are welcome to contact us.

If you choose Google sign-in, we receive your Google account identifier, email and verification status, and, where available, your name and profile picture. We use these to sign you in and manage your Choice profile. We do not access your Gmail, contacts, Calendar or Drive, or use Google sign-in data for advertising.

You can remove Choice's connection in your Google Account. This does not delete your Choice account; to delete it, choose Delete account in your profile or contact us. You can also sign in by email. Google's processing is covered by its Privacy Policy.

Use and processing of collected information

DEVLAUNCH LTD. is the data controller for account and learning information used to provide Choice.

In order to make the Website and Services available to you, or to meet a legal obligation, we may need to collect and use certain Personal Information. If you do not provide the information that we request, we may not be able to provide you with the requested products or services. Any of the information we collect from you may be used for the following purposes:

Fulfill and manage orders
Improve products and services
Send product and service updates
Improve user experience
Enforce terms and conditions and policies
Protect from abuse and malicious users
Respond to legal requests and prevent harm
Run and operate the Website and Services

We use account and learning information to provide the features you request and perform our contract with you. This includes authentication, saving progress, speech recognition, AI conversations, feedback and support relating to the service.

We rely on legitimate interests for proportionate security, abuse prevention, operational troubleshooting and understanding how the service works. These interests are keeping accounts safe and making Choice reliable and usable; they must be balanced against your rights. We use legal obligations as the basis for records we must keep for accounting, tax or compliance. If a feature requires consent under applicable law, we will ask separately and explain how to withdraw it.

AI feedback helps you practise a language. We do not use it to make decisions about employment, admission to education, credit or other matters with legal or similarly significant effects on you.

AI model training

Choice conversations are with an AI, not a human tutor, and tutor voices are synthetic.

Choice does not use your audio, transcripts, messages or other lesson content to train or fine-tune AI models, and we do not sell or license that content to others for training.

We use lesson content to provide Choice to you: to recognise your speech, generate replies, feedback and tutor audio, and save your history. We may also review limited lesson records to investigate a problem you report, keep the service safe, or improve how Choice instructs and configures the AI services it uses. This does not involve training a model on your content.

We choose AI providers whose terms say they do not train on our users' content, or we switch off their training options. Providers may keep content for a period set by their own terms. OpenRouter also keeps a log of lesson requests and responses in our account, which our team can use to investigate problems.

If we ever want to use lesson content to train or fine-tune models, we will update this Policy first and ask for your consent. Content collected before that change will not be used for training without your consent.

Managing information

You can update profile information in your account. To delete your account and its Personal Information, choose Delete account in your profile, or email support@getchoice.app from your account address. We may verify ownership. Account deletion differs from cancelling renewal or removing a Google connection. Some records may need to be retained for the purposes below.

Disclosure of information

We use DigitalOcean and Cloudflare for hosting and storage, Resend and Google Workspace for email, and Google for optional sign-in. These providers receive information needed to deliver their services.

We use OpenRouter, ElevenLabs, Inworld and their AI providers to recognise speech, generate replies and feedback, and produce tutor audio. Relevant lesson content, including audio, messages, your profile name and learning preferences, is shared for these purposes. Provider retention practices vary; see their privacy policies or contact us for details.

When paid subscriptions are available, Stripe and Link handle payments, subscriptions and payment support. They collect card details directly; Choice does not store full card numbers or security codes. Their processing is explained in Stripe's Privacy Policy.

We limit team access to those who need information to operate or support Choice. We do not sell personal information, and we do not share your account details or lesson content with advertisers. Advertising cookies on our public website are described under Cookies. We may disclose information where required by law or necessary to investigate abuse and protect legal rights.

Retention of information

We keep account and learning information while needed to provide your account and saved history. This includes recordings of your speech, which we keep while your account is open so you can replay your lessons and compare your progress over time. An expired subscription does not automatically delete your history. To delete it, choose Delete account in your profile or contact support@getchoice.app.

Support and security records are retained as needed to resolve requests, investigate incidents or handle related claims. Accounting and payment records may be retained for periods required by law. Some copies may remain temporarily in restricted backups or with providers; deletion is not immediate across every system. We will explain any information retained and the applicable purpose and retention period or criteria when handling your request.

We normally respond to privacy-rights requests within one month and explain any extension permitted by law.

Transfer of information

Our providers, and Meta for advertising cookies on our website, may process information outside your country, including outside the UK and EEA and in the United States. Where required, transfers must be covered by an applicable adequacy decision or appropriate safeguards, such as contractual protections. Contact us for details of the safeguards applicable to your information.

Your rights in the UK and EEA

If you are in the European Union (“EU”), the European Economic Area (“EEA”) or the United Kingdom (“UK”), you have the following rights in relation to your Personal Information based on the GDPR and the UK DPA that we comply with as part of our commitment to your privacy. Unless otherwise expressly stated, all terms in this section have the same meaning as defined in the GDPR and the UK DPA.

(a) Right to withdraw consent: You have the right to withdraw consent where you have previously given your consent to the processing of your Personal Information. To the extent that the legal basis for our processing of your Personal Information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.

(b) Right to access: You have the right to learn if your Personal Information is being processed by us, obtain disclosure regarding certain aspects of the processing, and obtain a copy of your Personal Information undergoing processing.

(c) Right to rectification: You have the right to verify the accuracy of your information and ask for it to be updated or corrected. You also have the right to request us to complete the Personal Information you believe is incomplete.

(d) Right to object to the processing: You have the right to object to the processing of your information if the processing is carried out on a legal basis other than consent. Where Personal Information is processed for the public interest, in the exercise of an official authority vested in us, or for the purposes of the legitimate interests pursued by us, you may object to such processing by providing a ground related to your particular situation to justify the objection.

(e) Right to restrict processing: You have the right, under certain circumstances, to restrict the processing of your Personal Information. These circumstances include: the accuracy of your Personal Information is contested by you and we must verify its accuracy; the processing is unlawful, but you oppose the erasure of your Personal Information and request the restriction of its use instead; we no longer need your Personal Information for the purposes of processing, but you require it to establish, exercise or defend your legal claims; you have objected to processing pending the verification of whether our legitimate grounds override your legitimate grounds. Where processing has been restricted, such Personal Information will be marked accordingly and, with the exception of storage, will be processed only with your consent or for the establishment, to exercise or defense of legal claims, for the protection of the rights of another natural, or legal person or for reasons of important public interest.

(f) Right to delete: You have the right, under certain circumstances, to obtain the erasure of your Personal Information from us. These circumstances include: the Personal Information is no longer necessary in relation to the purposes for which it was collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure such as where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, to exercise or defense of legal claims.

(g) Right to data portability: You have the right to receive your Personal Information that you have provided to us in a structured, commonly used, and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance from us, provided that such transmission does not adversely affect the rights and freedoms of others.

(h) Right to complaint: You have the right to complain to a data protection authority about our collection and use of your Personal Information. If you are not satisfied with the outcome of your complaint directly with us, you have the right to lodge a complaint with your local data protection authority. For more information, please contact your local data protection authority in the EU or the EEA.

Other countries

If you live outside the UK and EEA, we apply this Policy to you as well. The laws of your country may give you additional rights; contact us to exercise them.

How to exercise your rights

Any requests to exercise your rights can be directed to us through the contact details provided in this document, or through our representative's portal at app.prighter.com/portal/13081162942. Please note that we may ask you to verify your identity before responding to such requests. Your request must provide sufficient information that allows us to verify that you are the person you are claiming to be or that you are the authorized representative of such person. If we receive your request from an authorized representative, we may request evidence that you have provided such an authorized representative with power of attorney or that the authorized representative otherwise has valid written authority to submit requests on your behalf.

You must include sufficient details to allow us to properly understand the request and respond to it. We cannot respond to your request or provide you with Personal Information unless we first verify your identity or authority to make such a request and confirm that the Personal Information relates to you.

If you complain to us about how we handle your Personal Information, we will acknowledge your complaint within 30 days, look into it without undue delay and tell you the outcome.

You can complain to the UK Information Commissioner's Office or your local supervisory authority, including ÚOOÚ in Czechia.

Cookies

Choice uses browser storage to keep you signed in, remember preferences, including your cookie choice, and operate its features. This storage is necessary for the service you request, so we do not ask for consent to it. Plausible does not use analytics cookies. You can manage browser storage in your browser settings; clearing it may sign you out. Google sign-in and hosted payment pages use their own browser technologies and privacy notices.

With your consent, Choice may also use cookies to adapt lessons and hints to your level and interests.

On pages of our public website (getchoice.app) that show a cookie banner, we use Meta Pixel, provided by Meta Platforms Ireland Limited, to see which of our ads lead to sign-ups and payments and to improve how those ads are delivered. It runs only if you accept cookies in the cookie banner, and you can change your choice at any time through the Cookie settings link at the bottom of that page or in the cookie settings. When it runs, Meta receives information such as your IP address, browser details, the pages you visit, your actions on them and a cookie identifier. If you then open the Choice app in the same browser, the app reports your sign-up and payments, including the amount, to Meta. We may also store the ad click and browser identifiers with your account so we can tell which ad brought you. We and Meta are joint controllers for collecting and sending this information to Meta; Meta's own use of it is covered by the Meta Privacy Policy. Our legal basis is your consent, which you can withdraw at any time without affecting earlier processing.

Meta's cookie lasts 90 days from your last visit. We remember your choice in the cookie banner for 12 months if you accept and for 6 months if you decline, and then ask again.

Data analytics

We use a self-hosted instance of Plausible Analytics to understand page visits, traffic sources and a limited number of conversion events. It does not use analytics cookies or persistent identifiers, and we do not send it account details or lesson content, including audio and transcripts. We also use internal analytics connected to your account to operate and improve Choice.

Privacy of children

Choice is only for people aged 18 or over, as described in our Terms of Service, and we do not knowingly collect Personal Information from anyone under 18. If you are under 18, please do not use Choice or submit any Personal Information. Parental permission does not change this minimum age.

If we learn that someone under 18 has an account, we will close it and delete their Personal Information, except records we must keep by law. If you believe that someone under 18 has provided Personal Information to us, please contact us.

Do not sell my personal information

We do not sell your Personal Information, and we do not share your account details or lesson content with advertisers. With your consent, our public website and app may share browsing information and sign-up and payment events with Meta for advertising, as described under Cookies. This does not prevent the service-provider processing described in this Policy. Contact us to exercise applicable privacy rights.

Google sign-in is optional. Your profile image can be viewed by people who have its link; avoid sensitive images. You can replace or remove it in your profile.

Email marketing

When you sign up, we tell you about emails with tips and offers from Choice and let you turn them off with one tap. If you do not, we send them without separate consent, as the law allows for similar services of our own. You can unsubscribe through the link in any email or via support@getchoice.app. We keep clicks on links in these emails for up to 90 days.

Links to other resources

The Website and Services contain links to other resources that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other resources or third parties. We encourage you to be aware when you leave the Website and Services and to read the privacy statements of each and every resource that may collect Personal Information.

Information security

We secure information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. We maintain reasonable administrative, technical, and physical safeguards in an effort to protect against unauthorized access, use, modification, and disclosure of Personal Information in our control and custody. However, no data transmission over the Internet or wireless network can be guaranteed.

Therefore, while we strive to protect your Personal Information, you acknowledge that (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity, and privacy of any and all information and data exchanged between you and the Website and Services cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party, despite best efforts.

As the security of Personal Information depends in part on the security of the device you use to communicate with us and the security you use to protect your credentials, please take appropriate measures to protect this information.

Data breach

In the event we become aware that the security of the Website and Services has been compromised or Users’ Personal Information has been disclosed to unrelated third parties as a result of external activity, including, but not limited to, security attacks or fraud, we reserve the right to take reasonably appropriate measures, including, but not limited to, investigation and reporting, as well as notification to and cooperation with law enforcement authorities.

If a personal data breach occurs, we will report it to the relevant supervisory authority within 72 hours of becoming aware of it where the law requires. If the breach is likely to result in a high risk to your rights and freedoms, we will tell you without undue delay.

Changes and amendments

We reserve the right to modify this Policy or its terms related to the Website and Services at any time at our discretion. When we do, we will revise the updated date at the bottom of this page. We may also provide notice to you in other ways at our discretion, such as through the contact information you have provided.

An updated version of this Policy will be effective immediately upon the posting of the revised Policy unless otherwise specified. We will give additional notice of material changes where required. Continued use is not a substitute for consent where it is required. However, we will not, without your consent, use your Personal Information in a manner materially different than what was stated at the time your Personal Information was collected.

Acceptance of this policy

This Policy explains our processing practices. Using Choice does not waive your privacy rights or give blanket consent to processing requiring separate consent.

Contacting us

If you have any other questions, concerns, or complaints regarding this Policy, we encourage you to contact us using the details below:

support@getchoice.app

We will attempt to resolve complaints and disputes and make every reasonable effort to honor your wish to exercise your rights as quickly as possible and in any event, within the timescales provided by applicable data protection laws.

If you believe your concerns have not been adequately addressed, you may escalate the matter to the appropriate data protection authority in your region, in accordance with applicable privacy laws.

This document was last updated on October 1, 2026